Alcohol and the Fading Affect Bias (FAB)

My Year No Beer (Week 10)

Week 10 check-in. Double digits. Had a FAB week, not because it was great but I caught myself looking back at booze through rose tinted glasses. Which is known as Fading Affect Bias or FAB.

Thankfully I recognised it for what it was and didn’t have a couple at the end of the week to unwind, which is what I was reminiscing about. I played it forward, those couple would have turned into a couple more and I’d have felt awful the next day.

Instead of drinking had a nice chilled evening which was just as relaxing as any bottle of beer would have been and got up feeling refreshed and headed out for a run first thing which is unlikely to have happened if I’d had those beers!!

Alcohol Fading Affect Bias

What is Fading Affect Bias?

Fading Affect Bias is a phenomena that is universal in human behaviour.

The trait presents itself as memories become distorted and we begin to view the past in a more positive light.

With FAB we don’t forget that things were bad, it is more a case that over time our memories become warped, specifically that the good parts of a memory remain present and any negative / bad parts fade with time.

Pillars of Positivity


  • 6 hrs (4 x 90 mins sleep cycles)
  • Sleeping better in general but less
  • Getting up regularly at 5.30am
  • Continuing with my morning routine. (Journaling, exercise, meditation, self-development, business development, etc.)


  • Ran 59 Km in a week. Aiming to run a minimum of 50Km per week between now and end of the year!
  • 10 Km run average speed 5:52 / Km.
  • Getting consistent with strength training. Aiming for 5 times per week.


  • 72 Kg.
  • Weight is on the up!
  • Craving sugar quite a lot at present!
  • Would like to lose a few kilos before Christmas. Need to stop giving in and scoffing those bloomin sweets!


  • Maintaining good connection online.
  • Connection is proving hard at times because I have a lot on.
  • This coming weekend will be better for connection.


  • Reading (20 mins / day)
  • Meditation (10 mins / day)
  • Running x 6
  • Personal development
  • Business development

Clear Thinking

  • Feel like I am more consistent and focussed
  • Feeling positive, optimistic and happy
  • Motivation continues to improve. Achieved a lot this week!
  • Moving out of my comfort zone continually at present to grow and develop my coaching business